The 2012 Rose Bowl, the 98th edition of the annual game, was a college football bowl game played on Monday, January 2, 2012 at the same-named stadium in Pasadena, California. The Oregon Ducks of the Pac-12 Conference beat the Wisconsin Badgers of the Big Ten Conference, 45–38, for their first Rose Bowl win in 95 years.
The Pasadena Tournament of Roses Association was the organizer of the game and dedicated the game in honor of all wounded military personnel, who tossed the game coin by their representative Grand Marshal J.R. Martinez. Because of sponsorship by Vizio, the first game in the 2012 edition of the Bowl Championship Series was officially titled the Rose Bowl Game presented by VIZIO. The contest was televised on ESPN with a radio broadcast on ESPN Radio and XM Satellite Radio, which began at 1:30 PM (PST) with kickoff at 2:10 PM (PST).
The Rose Bowl Game, themed Just Imagine …, was a contractual sell-out, with 64,500 tickets allocated to the participating teams and conferences. The remaining tickets went to the Tournament of Roses members, sponsors, City of Pasadena residents, and the general public. On September 8, 2011, Executive Director P. Scott McKibben resigned for personal reasons. William B. Flinn, the Tournament’s longstanding chief operating officer, assumed the role of interim executive director.